Wednesday 13 April 2011

Club Med all-inclusive sales up over 50%..


Last words from me on the all-inclusive debate.

I see all-inclusive resort operator Club Med is reporting double-digit sales increases at many of its European resorts for summer 2011.

Club Med claims that the results are driven by the continued popularity of all-inclusive holidays at the higher end of the market as holidaymakers seek to control their budget.

Percipient marketing from Tui and First Choice then, as the British Retail Consortium record the worst fall in High St sales since their records began in 1995 (BRC sales)

UK visitors to the Club Med resort of Beldi in Turkey were up 59%, Da Balaia in Portugal up 54% and Napitia in Italy up 49%.

Att same time, A YouGov survey undertaken for of Club Med UK of 2,000 people last year showed that almost 60% of Brits intended to spend the same amount or more holidays in 2011 than in 2010. And over 40% of respondents said that going on an all-inclusive holiday was less stressful than booking flights and accommodation separately.


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