Friday 10 September 2010

Kulula-Air wins with the jokes.


Kulala-air.com is a low-fare 737 carrier based in South Africa. The airline started in 2001 and recently took delivery of a new 737-800 with an unusual paint scheme.

Apologies if this has already been all over the internet but this is a brilliant bit of marketing that Richard Branson would be proud of. Suddenly everyone has heard of this otherwise unknown no-frills carrier. Top marks to them.

Of course this isn't their regular livery but it is brilliantly done..

The entire plane is covered with details about the plane, including arrows pointing to the more interesting parts.

"The big cheese" describes the captain's window. An arrow points to the aircraft's registration, calling it the "Secret code."

Even the toilet is pointed out, with the description, "Loo (or mile-high initiation chamber)."

The black box, seats, stabilizer and rudder are also pointed out and include a bit of clever commentary as well.

Good stuff!

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