Friday 10 September 2010

Kulula-Air wins with the jokes.


Kulala-air.com is a low-fare 737 carrier based in South Africa. The airline started in 2001 and recently took delivery of a new 737-800 with an unusual paint scheme.

Apologies if this has already been all over the internet but this is a brilliant bit of marketing that Richard Branson would be proud of. Suddenly everyone has heard of this otherwise unknown no-frills carrier. Top marks to them.

Of course this isn't their regular livery but it is brilliantly done..

The entire plane is covered with details about the plane, including arrows pointing to the more interesting parts.

"The big cheese" describes the captain's window. An arrow points to the aircraft's registration, calling it the "Secret code."

Even the toilet is pointed out, with the description, "Loo (or mile-high initiation chamber)."

The black box, seats, stabilizer and rudder are also pointed out and include a bit of clever commentary as well.

Good stuff!

More pics:

Monday 6 September 2010

McDonalds Around the World


Today, McDonalds has over 32,000 outlets in 117 countries and serve more than 60 million people each day.

Whether you view this as a great democratisation, providing affordable fast food for all, or the worst example of globalisation, dumbing down local culture and habits, is a matter for debate. (We know were we stand!).

It is interesting nonetheless, to see how McDonalds has tailored its offerings in different markets. Here's our favourites..


McDonald's

Hungary

McDonald's first opened in Hungary 22 years ago, when a Big Mac cost 43 forint (27 cents). Travellers can buy a burger at Budapest's Western Railway, where McDonalds have set up shop under the marble arches of the former Royal Waiting Hall. The restored 19th century structure was originally designed by Eiffel & Cie of Paris to welcome dignitaries arriving by rail, including the beloved Princess Elisabeth, or "Sissi," as people remember her.

If you're catching an early train you can ask for the "Wrap Omelettel," a tortilla stuffed with an omelet and chicken and "McBuri" (hash browns).


Hoang Dinh Nam, AFP/Getty Images



Philippines

The McDonald's Philippines menu has integrated dishes that locals enjoy such as a McSpaghetti, a combination of noodles and hot dogs topped with a sweet tomato sauce and grated cheese. The Chicken McDo combines chicken with the spaghetti while the McDonald's breakfast menu also features Longganisa (Philippine chorizo) served with rice.




McDonald's

Japan

If there is a country that embraces pop culture more that the U.S., it must be Japan, where Pokemon and Nintendo are prominent McDonald's tie-ins. McDonald's debuted in Japan in 1971 in the Mitsukoshi department store in Tokyo's Ginza district.

Thousands of restaurants followed, making the country one of McDonald's top markets. The Ume Nuggets (Chicken McNuggets with sour plum sauce), and the French Fries with barbecue, seaweed, or Italian basil seasoning are hugely popular.

The Koroke Burger, served in the winter, is a sandwich made of mashed potato, cabbage and katsu sauce. Another seasonal item is the Tsukimi Burger (literally moon-viewing burger), with a beef patty topped with bacon, a poached egg, and mayonnaise-ketchup sauce; it is served before and during tsukimi or autumn moon season. (The egg represents the moon.)

The McDonald's drinks menu includes tea, soft drinks (Fanta is popular here), Qoo (a non-carbonated juice drink produced by Coca-Cola especially for the Japanese market) and green tea-flavored milkshakes.



China

In 1990, the first McDonald's restaurant opened in the Special Economic Zone of Shenzhen, Guangdong province. In 1992, the world's biggest McDonald's (over 700 seats) opened in Beijing, but was later demolished along with adjacent buildings to make way for new construction.

In China, where chicken is the favoured fast food, McDonald's had to compete with the already-established and very popular KFC. But McDonalds plans to increase its presence from about 1,100 outlets to 2,000 by the end of 2013.

Reflecting the growing interest in all things western, McDonald's menu does feature beef burgers along with the more widely accepted chicken burgers, which use thigh meat, rather than the breast meat used in the West. Chicken McNuggets come with a chili garlic sauce, as well as with the traditional BBQ, Sweet 'n' Sour, and honey mustard sauces. In a nod to tradition, the Chinese New Year meal features a Grilled Chicken Burger, curly fries, a horoscope of the 12 zodiac animals of Chinese astrology and traditional red packets, or gift bags, for monetary gift-giving as good luck.




France

Despite some high-profile protests organized by anti-GM activist José Bové, McDonald's is thriving in France since 1972.
With over 1,100 outlets, many of which are in Paris, France is one of McDonald's most profitable markets, serving 1.7 million customers daily. McDonald's menu, featuring such French-inspired dishes as Croque McDo (a toasted ham and Swiss sandwich akin to the classic Croque Monsieur), has become popular with young people.

McDonald's most recent affront to the Gallic sensibility is the chain's invasion of the hallowed Louvre Museum, the former royal palace that holds many of the world's greatest art treasures including the Mona Lisa and the Venus de Milo. McDonald's opened last year in the underground approach to the museum, the Carrousel du Louvre.


Vittorio Zunino Celotto, Getty Images

Italy

So great is the red tape involved in doing business in Italy that even McDonald's resisted for many years before opening in
Rome's historic Piazza di Spagna in 1986. The restaurant is one of the world's fanciest McDonald's, with a marble interior that seats 800 people and a tasteful gold McDonald's sign on the exterior and no visible Golden Arches.

Still, the opening set off a food fight extraordinaire, with some critics proclaiming "the death of Italian cuisine." This McDonald's restaurant, close to the famous Spanish Steps, inspired a Turin gourmet named Carlo Petrini to launch a protest that became the international Slow Food movement, which favors local, organic cooking over processed products.

The controversy reignited earlier this year when the Italian Minister of Agriculture put the government's seal of approval on McDonald's new McItaly burger, which uses all Italian beef, Asiago cheese and artichoke spread.

McDonald's has tried to assimilate with a menu that includes salads like a Caprese (tomato and fresh mozzarella) and a Shrimp and Salmon salad.


Rene Volfik, AP

Czech Republic

After the fall of communism, the new Czech Republic embraced everything the west had to offer including McDonalds. Czechs have been fans from the day McDonald's opened in Prague in 1992.

McDonald's has even opened its doors directly below Prague's Museum of Communism, so that after learning about totalitarian regime that controlled Czechoslovakia from 1948 until 1989, visitors can enjoy a taste of fcapitalism, American-style.

A regular McDonald's menu item is the McCountry, a pork sausage patty served with lettuce, tomato, onion and mayonnaise on a plain bun. So is Smažený Sýr, a slice of cheese coated in flour, egg, and breadcrumbs, and then fried.


Daniel Berehulak, Getty Images

India

India has provided the greatest challenges to McDonalds forcing them to offer the McVeggie, a "burger" that isn't a burger at all, but rather a sandwich made with peas, carrots, green beans, red bell pepper, potatoes, onions, rice, and a special Indian seasoning topped with lettuce and vegan mayonnaise, all on a sesame seed bun.

The Filet-O-Fish is the only sandwich that is prepared exactly the way it is in the U.S. Also on the menu is the the Chicken Maharaja Mac sandwich, made with two grilled chicken patties and topped with onions, tomatoes, cheese, and a spicy mayonnaise. When Chicken McNuggets were introduced in May 2009, they sold so well that some stores ran out.


David Silverman, Getty Images

Israel

At McDonald's in Israel, you can get a hamburger but you may not be able to get a cheeseburger, as a number of restaurants are kosher. The first McDonald's opened in 1993 and the first kosher McDonald's opened in Mevasseret Zion in October 1995.

At the kosher restaurants, the familiar yellow and red signs have been replaced with the McDonald's name in blue and white in Hebrew and the word "kosher." All McDonald's restaurants here use kosher beef, chicken and other products and the beef used is leaner than elsewhere, with only 9% fat (versus 20-24% in the U.S.). The burgers are not cooked on a griddle, but charcoal-grilled, catering to Israelis' preference for healthier foods. They've even created their own version of a Middle Eastern favorite with the McShawarma -- turkey, tahini and pickles wrapped in lafa bread.


Friday 3 September 2010

Package industry pioneer passes away


Vladimir Raitz, co-founder of Horizon Holidays and creator of the air package holiday, has died aged 88.

Raitz was born in Russia, but left as a child as part of the mass Jewish emigration in the 1920s.


He had the idea for package holidays while in Corsica in 1949.

The first charter flight flew from Gatwick to Corsica in May 1950, taking six hours including a refuelling stop in Lyon, with the first package holidaymakers sleeping in tents.

Horizon organised the first package holiday to Palma in 1952 and the Costa Brava in 1954.

The business grew significantly over the next 20 years until it was sold to Clarksons Holidays in 1974.

We had the pleasure of working with Vladimir during our time at Air Malta.



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