Carlsberg’s latest Ad is a take on the film ‘The Great
Escape’, and takes place in a health spa where the men are unwilling
participants in a luxury spa weekend. After being tortured by the all-female
staff the men join together to hatch a plan to break out of the spa and smuggle
in a crate of Carlsberg.
I particularly
like the way they dispose of the mud in the bath..
The Ad was created by Creative Agency Fold 7 who add, “For a
global ad, you need an internationally recognised scenario that translates
across all markets”
Sven Langeneckert, VP of Carlsberg gives us the marketing
angle, “With ‘The Crate Escape’ we demonstrate our continuing commitment to the
line ‘That calls for a Carlsberg’ and positioning of the brand as a reward”
Created as a 90, 60 and 30 second ad, ‘The Crate Escape’
will be shown in Ireland, Sweden and Belgium from July 8 and other regions in
August before rolling out to global markets.
No comments:
Post a Comment