For those that missed the amazing title sequence and marketing trail for the BBC 2012 Olympics - here it is!
The animation will be used for each
Olympic event, as well as being used for marketing purposes. At just over a
minute long, the sequence sees athletes running through terraced streets;
cyclists tackling the Scottish highlands and gymnasts somersaulting along the
London bridge.
The animation was created by design agency RKCR/Y&R, who
describe themselves as 'the UK's most creative agency'.
The production was
handled by Passion Pictures and Red Bee Media, with Passion Pictures also
taking care of the animation. Director Pete Candeland has also worked with the
likes of Coca Cola and the Gorillaz.
A full two-minute, forty second version will be aired on BBC
One on July 3rd. Sixty, Forty, Thirty and Five second versions of the titles
will be used throughout the games coverage.
I would love to know how much it cost! Any ideas?
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