Monday 12 July 2010


We're always on the look-out for great marketing ideas and here's a great one from Thai Airways whose revenues have suffered due to the recent political unrest.

Their great ruse to raise additional revenues is to sell their in-flight food to people who aren't flying!!!

Their target, it seems, is the typical business traveller who has had a 'good in-flight experience' but has no time to prepare the food at home..

An example we're sure will be closely followed by BA and many other airlines!

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