We see Virgin Atlantic has managed to nearly double its pre-tax profits from £34.8 million last year to £68.4 million for the year from March 2008 to February 2009.
Virgin said the growth was down to a rise in premium travellers and “prudent management decisions”.
In a week that has also seen British Airways announce record losses of over £400m these results are even more staggering.
It doesn't need an aviation expert to spot a trend here, it's clear that BA are loosing their premium traffic, which provides a large proportion of it's profits as their customers are trading 'down' from First and Business class to Virgins Premium Economy.
We've always liked Virgin. We applaud their way of doing things, with an emphasis on customer service so we like to see them picking up business in this way.
In Richard Bransons book, 'Loosing my Virginity' he gives a speech to Airline executives which goes along the lines of:
"Its easy to become a millionaire in the airline buisiness" he says. "First of all you start off as a billionaire!"
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