Passionate Marketing - it's not what you do but the way that you do it!

In August 2011, sofa retailer Seriously Sofas opened its doors for the first time.  Twenty months later they will be opening their new expanded shop with the UK’s first FamaLiving concept store – a partnership with Spanish independent upholstery manufacturer, Fama.

So how did this come about and what lessons can we learn?

Lesson 1. Be Innovative

Seriously Sofas is an independent retail specialist focusing on bespoke UK and customisable European upholstery.  They started working with Fama 15 months ago when they wanted to add to their European product range.  Fama products are well priced, nicely designed, colourful, flexible and different and they knew we could sell it in the UK.  They experimented with colours, fabrics, designs and customisation - something few of their other stockists had asked them to do before

Within 12 months, Fama products became some of the best selling pieces.

Lesson 2. Get Talking

Spanish upholstery manufacturer Fama is an independent owner/managed business, established in 1972.  They have developed a reputation for comfortable, stylish furniture.  Over the last two and a half years Fama have opened a number of FamaLiving concept stores across Europe and North America. 

In January, Seriously Sofas took the chance to meet up with Fama’s owners while visiting the furniture show at Birmingham’s NEC and used the opportunity to closely inspect a wider range of their products.  Despite the language differences, they were impressed by Fama's attention to service and quality and similarly, they by Seriously Sofas genuine passion for what they do. 

Lesson 3. Believe in your business

Although working at opposite ends of the furniture business (Fama a manufacturer – Seriously Sofas a retailer) it was clear that they both shared the same ethos.

Both believe that it’s not just about business – it’s more than that.  It’s about putting the customer first and only selling it if it’s right for the customer. 

Lesson 4.  Be Passionate!

Fama have chosen Seriously Sofas as their partner for their very first FamaLiving store in the UK and will be opening FamaLiving London, from their newly extended premises in Kingston, south west London, on 25^th April 2013.

  

Fama chose to work with Seriously Sofas not because they were their largest stockist, nor because they sold the most pieces for them.  They chose to work with them because they shared their ideals and their passion.

Believe in what you do, do it well, and do it with passion.  Ole!