Hats off to Tom Jenkins at the European Tour Operators Association. Tom is always worth listening too and his recent comments in eTN is no exception. Amid the gloom, Tom finds some good news, "The good news – and there is good news" he adds, "is that both the euro and sterling has dropped spectacularly against the core inbound currencies of dollar and yen so that for the first time in ten years, a trip to Europe looks – not a bargain – but it looks genuinely affordable to a lot more people in North America and Japan; that was the case even three months ago."
He has an encouraging view for the future, "when the dust settles, you will look out over a landscape where you have lots of hotel availability, you have a strong dollar, you have a strong yen, you have plenty of people with money in your origin markets, there are plenty of people with money in Europe even after all these financial problems, you are looking at lower oil prices with lower airfares – you’re really looking at a potential boom time for European inbound tourism at the moment."
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