There are still winners in the travel business today; domestic holidays are on the increase and caravanning has now overtaken Spain as Britains favourite holiday!
Another winner, it seems, is Cosmos Tourama who announced plans to increase it's share of the European river cruise market.
Cosmos' demographics fit the bill perfectly of course, with an older clientelle less vulnerable to economic recession, their clients traditionally enjoy the escorted touring provided on four (or is it 16?) wheels.
Having stayed on a number of the elegant ships that cruise the Rhine and the Danube, I can see the attraction; the cabins are spacious, there is plenty of room for stretching out on deck and the resturants and bars are usually first class.
Cosmos is owned by international touring giant Globus, who already own the Avalon cruise business so extending the brand is a relatively risk-free venture for them.
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