Just met with the Executive Director of the ETOA (European Tour Operators Association) who was telling me all about their new headline event, the forthcoming City Fair 2011.
The City Fair is held in London and will bring together, under one roof in one day, City destinations from across Europe, their suppliers and buyers from both long haul and European markets.
The City tourism sector is a core element of all European tourism, a driver for long-haul originating markets and a motor of European economic recovery in 2011.
All of the European touring programmes, promoted and marketed by long-haul originating markets (Asia, North America, Australasia, South America) are designed and fleshed around a 'skelton' of itineraries with key european cities as their fundamental building blocks. As an vital element in developing their tourism products and securing new visitor growth, it is important for cities to be recognised for inclusion into this 'touring skeleton'.
New and up-coming cities can see their visitor numbers transformed by the simple selling of their destinations while established cities must ensure their continued inclusion by steady marketing, promotion and control on their ARR (Average Room Rate).
CityFair gives these cities a tremendous opportunity to showcase their services while buyers can source new product and develop existing destinations
The event is organised by ETOA in conjunction with European Cities Marketing (ECM) and brings together their expertise in city tourism with ETOA’s long track record of running workshops.
Full details can be found at FESM/CityFair2011
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