Positive Changes Required. Now.

Had a very good trip to the ITB in Berlin this week. Despite the ongoing financial crisis, there was a positive mood amongst most exhibitors, who were happy with the levels of business conducted at ITB.

According to a representative survey carried out by Fachhochschule Eberswalde during the fair, six out of ten exhibitors said the recession had had no impact on their business. Frankly, we don't beleive this! But credit to everyone for talking their business up instead of down!

Most exhibitors expected their customers travel patterns to change. Over half of the exhibitors expected tourists to take even shorter trips, 60 percent believed their local tourism would boom, and 68 percent expected demand for last-minute travel to increase.

None of this is really rocket science but it does show that people are looking and trends, changing and hoping to adapt for the future.

How each sector manages this change will be interesting, the advantage lies with the smaller hotel chains and tour operators who can make the changes very quickly.

Oh and by the way, if anyone needs help doing this, our phone number is 0044 7967 726606!