airBaltic to sell TV sets in flight

Forget your Yves St Laurent and your Swiss Railway watches; airBaltic are now selling TV sets during their flights!

Latvian national airline airBaltic will sell discounted TV-sets during the flight to its passengers. Tero Taskila, airBaltic Chief Commercial Officer said: “For airBaltic it is important to find new ways of offering a better service to our customers. Selling latest Flat Screen TV-technology at aggressively discounted prices is yet another step towards airBaltic becoming a megastore for passengers who are looking for good deals –from flights, hotels to sunglasses, electronics, and even flowers for someone special. The saving of EUR 240 per TV-set compared to the retail price is worth a family holiday in selected airBaltic destinations."

The flat-screen TV-set is made available for sale exclusively on board airBaltic aircraft. Passengers make a purchase of discounted TV sets while in flight. The purchased TV-sets are shipped for free to EU Member States.

Last week airBaltic announced its plan to become the first airline in Europe to introduce iPads for inflight entertainment. airBaltic is also the world‘s first airline to introduce bouqets of roses for sale.

For the airline‘s focus on innovations and achievements in creating new trends, airBaltic last week won a special Pacesetter Award 2010 from the Jury of the Budgies World Low Cost Airline Awards.